Spotlight Financial Marketing Wins Tarmin, Inc. Account
NEW YORK (Nov. 7, 2012) - PRNewswire - Spotlight Financial Marketing ("Spotlight"), a global integrated marketing communications agency focused exclusively on the financial services and technology sectors, today announced its appointment by Tarmin, Inc., a leading provider of big data enabled information management technologies.
Spotlight will undertake a comprehensive industry positioning campaign for Tarmin in the U.S. market and will work closely with its management to develop strategies and tactics which will integrate Tarmin's offerings into the financial services industry. Spotlight's strategic public relations campaign will run in parallel with Tarmin's existing activity with leading financial services companies.
Tarmin, Inc. is a leading provider of unstructured data management solutions designed for enterprise infrastructure and applications. Tarmin GridBank enables clients to meet the unprecedented challenges presented by big data as the costs associated with regulatory, legal and commercial risks of storing and maintaining this data escalate. Tarmin software removes the pain points of managing vast data flows and empowers organizations across industries to better store, control and understands their fast-growing, geographically dispersed unstructured data repositories.
"Spotlight has a great opportunity to undertake such a thought-provoking piece of work, in working with Tarmin to help solve the big data issue within financial services," says Marc Weinstein , CEO and Founder, Spotlight Financial Marketing. "There are 2.5 quintillion bytes of data created across the world daily. Therefore, the opportunity for financial services organizations to unlock the hidden insight within that data, to enable better information governance and to drive more meaningful customer relationships is vast. Spotlight intends to lead on this big data opportunity and promote Tarmin's unique solutions to this problem."
Shahbaz Ali , CEO, Tarmin adds: "The Spotlight team will give us valuable access and insight to the US financial services markets, a key market for Tarmin. We have been impressed with Spotlight's strategic approach to our needs and their professionalism. We look forward to building a dynamic and long lasting relationship with them."
About Tarmin Inc.
Tarmin, Inc. is a leading provider of unstructured data management solutions designed for enterprise infrastructure and applications. Tarmin's GridBank Data Management Platform is an integrated solution that blurs the line between infrastructure and applications to deliver the comprehensive scope, power and elasticity required to successfully address the challenges of unprecedented data growth, while achieving lower costs and improving the total management of vital business data and information.
About Spotlight Financial Marketing
Spotlight Financial Marketing is a full-service marketing communications agency focusing exclusively on providing targeted brand building communications strategies for both established and start-up financial services and technology firms. With more than 75 years combined experience in representing financial services firms, Spotlight provides a wide range of services, including public relations, brand identity programs, collateral development, event management, web marketing and advertising. Spotlight Financial Marketing's headquarters are in New York with an office in London.
Marc Weinstein, CEO at Spotlight Financial Marketing
T: 212 521 5902
Spotlight Financial Marketing